The Tuborg growth has been driven by Tuborg Strong, which has seen unprecedented success in all markets in India. The introduction of Tuborg Strong in May 2010, positioned Carlsberg India as an innovator by creating the all new premium strong beer category. In the first 6 months of its launch, the brand sold more than a million cases - a milestone in itself and the trend continues.
Today, Brand Tuborg is the number 2 beer brand and the number 1 international beer brand in the country.
Tuborg Strong is available in 330ml bottles, 500ml cans and 650ml bottles in India.